01.2010 | Prescott, AZ
Prime-time Television Episode Features Overland Journal
Broadcasted to 78 million households worldwide.
Overland Journal was selected by Pangolin Pictures and the SPEED Channel for their prime-time television series Dangerous Drives, which will be broadcast to 78 million households worldwide.
Overland Journal will be featured in episode 12, which was produced in December 2009, and documents the testing procedures Overland Journal staff use to evaluate vehicles and equipment. "Overland Journal has a reputation of conducting the most exhaustive and abusive equipment testing in the industry, which piqued SPEED Channel's interest in following along on one of our trips" says Scott Brady. For the testing, Overland Journal's Publisher, Scott Brady and Senior Photographer, Sinuhe Xavier traveled through 500 miles of Utah backcountry testing American Expedition Vehicle's (AEV) Brute and new Hemi powered Jeep Unlimited in the worst snow condition recorded in 40 years. The route ascended to over 8,000 feet, where the team encountered 40 inches of snow at the summit, requiring winching and progress at times measured in feet per hour.
In addition to testing the AEV trucks, Scott and his team were evaluating tents from Nemo Equipment, clothing from Arcteryx. Exofficio and Mountain Khaki, Lightforce lighting, BFGoodrich tires, ARB suspension components and rack/awning combination, and recovery equipment from Viking Offroad and Warn. Scott's vehicle was the popular Overland JK, built by the Jeep Skunkworks team with components from AEV, ARB, Adventure Trailers, Equipt Expedition Outfitters and Mobil1.
This SPEED Channel episode and the recent coverage of Overland Journal in Forbes Magazine demonstrate the rapid growth of consumer interest in overland adventure travel.
ABOUT OVERLAND JOURNAL
Started in 2007, Overland Journal is an archive quality, journal format publication dedicated to expedition travel and exploration in North America and around the world. Published five times per year with a circulation of 10,000 copies and an international audience, Overland Journal features 128 pages of expedition vehicles, travel stories, equipment reviews, conservation and industry news and breathtaking photography. Overland Journal is setting new standards in adventure travel journalism. Learn more about Overland Journal
Contact Ray Hyland, Director of PR and Marketing, at (928) 777-8567 or for more information.
Photos from SPEED Channel's Television series, Dangerous Drives, featuring Overland Journal